Inspired by the 18th century phenomenon of ‘Lover’s Eyes’ as objects of devotion and love, these ‘Liv’s Eyes’ are objects of self-love and reflection.

The eyes are a reminder that we often judge ourselves, much more than others do.
What if we looked at ourselves through the eye of a loved one? Someone that loves us, is devoted to us, respects us, and cares for us.

The Liv’s Eyes led to the final visual identity of I C U, which is seen in the logo, and embroidered on the labels on all garments.

*’Liv’s Eyes’ are part of ‘I.C.U.’*

I. embroidery on linen

V. final logo embroidery on garments